On the one hand it sounds totally insane. The biggest, riskiest, most important purchase you make – your home – has the least sophisticated transaction.
Sure, shopping for homes has come to the palm of our hands. But if you’ve ever purchased one, you’ll know that what happens after you sign the agreement until you get the keys can be confusing, and feel blind and frustrating.
On the other hand, it makes a lot of sense. Delivering a pizza, booking a flight, finding a ride or a hotel; these things are all actually pretty easy.
Real estate transactions are much more complicated and involve many more people. That has played a big part in keeping innovation away for far too long. However, it’s also served to insulate real estate service providers from trying to keep up with improving the buying and selling experience.
Phones and faxes?! Printing paper documents!? Low communication!?! At this point, it’s embarrassing.
Where am I now and what happens next?
This is by far the biggest complaint of everyone – from consumers to Realtors and loan officers.
What happens after a property is under contract and before settlement feels like a black box. People mostly don’t know what needs to happen or where they are at any given moment.
With so many parties involved in a real estate transaction (buyers, sellers, Realtors, lenders, attorneys, +), keeping everyone ‘in-the-know’ – at scale across dozens or hundreds of transactions that may be happening at any given time – isn’t easy. Taking this on manually by chasing phone calls is simply foolish and a recipe for failure.
We believe the solution is transparency driven by technology. To give all parties in the transaction on-demand and proactive access.
Do I need another app to download and remember?
We’re tired of them too. The DIS-economy of scale of having too many apps and too many passwords. All of us are past the top of the bell curve of efficiency, here.
Yes, of course on demand communication comes by way of ‘app’. We’re also sensitive to how annoying and off putting another app can be. And we’re rabid about your experience.
Our mobile version uses the facial recognition on your phone, so there’s no need to remember passwords and logging in is automatic. This is as easy as opening your banking app or checking your texts – effortless.
I don’t know about you, but our email boxes are full throughout the day. Our texts are reserved for only the most important conversations. If your settlement is moving forward, delayed, has a snag or is going perfectly, this is probably text-worthy information. If not, we’ll opt you out. We can deliver text and email notifications of milestone events and critical information we know you’ll want to be alerted to.
There are a lot of moving parts in a real estate transaction, and many of them flow through the title company. It seems crazy to us that information from title companies is so hard to get out of them. We’re excited for the new present of real estate.